Vū Digital, an award-winning Mississippi-based technology company, will be helping the PGA TOUR Entertainment Division better log and meta-tag video content from its extensive, world-wide collection of golf tournament broadcasts.
Vū has signed a multi-year agreement to convert video content from the world’s largest professional golf organization into time-stamped metadata using its video-to-data (V2D) product. The platform also will provide an audio transcript of tournament broadcasts time-stamped with frame references.
Vu will demonstrate the technology solution at the National Association of Broadcasters in Las Vegas next week. The week-long industry conference, which begins on April 18, is expected to attract over 103,000 media and entertainment professionals and will feature over 1,700 companies showcasing new technologies that are driving the future of digital media and entertainment.
Vū’s video-to-data product converts music, dialogue, faces, logos, objects, text, chyrons and graphics contained in video and audio into chronologically indexed text and provides a transcript of video, audio, and image frames along with metadata timestamped with frame references, according to B. Wade Smith, vice president of operations and development for Vū Digital.
“We offer the only single, comprehensive automated solution on the market today capable of organizing the unstructured data within video,” Smith said, noting that V2D can help content providers “unlock the power of video, including length and prominence of a product, logo or personality.” Ultimately, Smith said V2D will help users gain a better understanding of the context and value of content.
Last July, Vū received the TMC 2015 communications solution product of the year award for its V2D solution. The company was among 118 firms recognized by TMC, a global integrated media conglomerate and leading source of news and information for the communications and technology industries worldwide. In addition to the TMC award, Vū Digital was selected last year to be part of the National Association of Broadcasters’ year-long SPROKIT accelerator program for innovative startups in media and entertainment.
The video-to-data analytics solution was developed by Vū after the company was formed in 2013 to focus on web personalization.