It’s beginning to look a lot like Christmas, sort of, or at least like the season of advertising. As the majority of Americans step outside they are welcomed with spring like temperatures, a far cry from a winter wonderland. The good news, at least for advertisers, is that the lack of Christmas like weather and advertising are not mutually exclusive events. Indeed, it is beginning to look a lot like Christmas, all you have to do is turn on the TV or browse the Internet!
We often notice Christmas ads appearing weeks ahead of Thanksgiving. Every year it seems as if the onslaught of Christmas related ads begin earlier and earlier. It may seem a bit over the top until you realize how much money Americans, on average, spend during the Christmas season. According to ABC News, “Americans will spend $700 on gifts this year, totaling more than $465 billion dollars”. How about some perspective on that last figure? $465 billion, according to Knoema, would rank as the worlds 26th largest GDP ahead of Belgium and just below Poland.
Opportunity galore, which makes sense that advertisers are willing to spend over $2.5 billion during the Christmas season. A large % of that ad spend moving towards online advertising. However, online advertisements are mostly pre or post-roll and poorly adapt to the mobile experience. Often, you will find yourself searching to buy, lets say, a set of golf clubs for your husband. However, you will notice advertisements pushing cookware.
Our technology, Video-to-Data, can introduce an interesting application and one that is timely in the strategic advertising space. What we propose is using the metadata generated from our technology in a way that presents in context or in time advertising so advertising coincides with the video content. For example, you are watching a golf video of Tiger Woods shanking yet another drive (zinger!) and pause the screen to show your buddy. What if an advertisement of a shiny new driver were to appear? Would you not be more willing to buy it?
The pause screen is real estate that is not used today and the consumer can be educated to pause a video to get information about what’s going on in that scene just by having metadata that is associated with the video. That is the power behind having the metadata that Video-to-Data generates. The use cases are endless when you not only know exactly what is in your video but you know the exact timestamp and frame stamp of where everything appears in your video. That’s Video Ūnderstood.